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- Video Tutorial
- Step by Step User Guider
- How to Import Recipients
- How to Import Sender List
- Email Track Service Setting
- Maillist Management
- Track Informations Management
- Anti-Spam Laws
- How to Sub/Unsubscribe Email Ad
- Email Group Sender Support
- Email Marketing Campaign Support
- How to Set up Mail Lists with Best Bulk Email Software?
- How to Export mail address with Best Bulk Email Software?
- How to Import mail address with Best Bulk Email Software?
- How to Manage your maillist?
- Email marketing strengths and skills
- How do I try a mass mailing to maintain customer?
- How to write message headers and content?
- QucikStart Tutorial
Email marketing glossary-part4 |
Hard bounce It is the failed delivery of an email message that is rejected and returned to the sender due to a permanent reason that cannot be resolved, such as a non-existent address, an unknown recipient or a domain that doesn't exist. Header The header of an email is a part of the document that is usually not visible to the recipient unless 'view headers' feature of their email software is selected. Headline The headline in an email marketing message usually speaks of the company sending it and entices the recipient so that he/she reads the whole message. House List (or retention list) This is a permission based list that you build over time through your relationship with your customers and use to market, cross sell and up sell, as well as to connect with your customer base. This list is one of your most valuable assets (remember the notion that it is seven times less expensive to market to an existing customer than it is to procure a new one), so make sure you update it and make it grow. This concept is a bit difficult to understand. HTML email This is an email message composed with Hypertext Markup Language (HTML, a language designed for the creation of web pages and other information viewable in a Web browser), as opposed to plain text. Since HTML allows you to apply a wide variety of text effects, graphics, images and background colors, the result is a more appealing message that can increase response rates up to 35%. ISP An Internet Service Provider is a company that provides access to the Internet. AOL, Juno, Yahoo!, MSN, Comcast and various local phone companies are common Landing Page The page on a website where the visitor arrives, It is not necessarily the home page, but maybe a bookmarked page or a linked page. In the sphere of email marketing, the landing page is the page where the message directs the recipient via link. Layout The way the content -copy, images and graphics- is organized in an email message, with the intention that it effectively captures and retains the recipient's attention. Links They are Text, graphics or images that direct to another online location when clicked. Load Time The amount of time it takes for a web page to open completely in the browser window. Mailing List A list of email addresses to reach with specific campaigns or email messages. To be continued… |
