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- Video Tutorial
- Step by Step User Guider
- How to Import Recipients
- How to Import Sender List
- Email Track Service Setting
- Maillist Management
- Track Informations Management
- Anti-Spam Laws
- How to Sub/Unsubscribe Email Ad
- Email Group Sender Support
- Email Marketing Campaign Support
- How to Set up Mail Lists with Best Bulk Email Software?
- How to Export mail address with Best Bulk Email Software?
- How to Import mail address with Best Bulk Email Software?
- How to Manage your maillist?
- Email marketing strengths and skills
- How do I try a mass mailing to maintain customer?
- How to write message headers and content?
- QucikStart Tutorial
Email marketing glossary-Part 1 |
Bulkemailtools.com has put together a thorough glossary of basic email marketing terms and definitions that will make you look and feel like an email marketing guru as soon as you become familiar with them. A/B Split A mailing list is divided into two equal segments, and each is tested for different offers in order to determine which is more effective. Above-the-fold The portion of a web page that you first see is without scrolling. "Above-the-fold" is generally the more desirable location on a Website because it is the most readily visible. Any opt in links, tags or banners are better placed at this location. Ads or sponsorships Advertising space purchased in an email newsletter or that sponsors a specific section, article or series of articles in an email newsletter and that targets a given audience. The copy can be inserted into the body of the email as text, HTML or both. Auto Reply An automated reply message usually set up by the user that alerts the sender when the intended recipient of the email is 'out of the office' or 'away on vacation'. Bandwidth Bandwidth refers to the volume of information that can be moved over a network such as the Internet in a specific amount of time. Blacklist It is a list of domains or IP addresses that have been identified as senders of SPAM (unsolicited commercial email). ISPs often use blacklists in their filtering process to determine which IP addresses will be banned from their servers, thus protecting members from unwanted email. Blocking This Action usually is taken by an Internet Service Provider (ISP) or a corporate server that prevents email messages from suspected spammers to reach the inbox in their intended destination. Usually, the ISP bounces back a message to the sender to inform their email has been blocked. Bonded Sender Program The Bonded Sender Program identifies legitimate email traffic. Legitimate email originators post a financial bond to ensure the integrity of their email campaign. If you receive an unsolicited email from a Bonded Sender, you can complain to their ISP, enterprise, or to Iron Port Systems (sponsor of the program) and a financial charge is debited from the bond. This allows email senders to ensure their message reaches the end user, and provides corporate IT managers and ISPs with an objective way to ensure that only unwanted messages are blocked. Bounce A 'bounced' email is one returned to the sender, usually with a message, which indicates that an email sent to a particular address could not be delivered. This will happen when the address is no longer valid or the recipient's ISP and/or email servers were not functioning for 3 days in a row. Bounces can be 'hard' or 'soft'. Call-to-Action Wording that encourages taking a certain action: " such as asking the visitors to sign up, to subscribe, to fill in email address or to purchase. To be continued…
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