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Email marketing glossary-part3

 

Email Campaign

When you build an email and send it to your recipients using bulkemailtools this is defined as an email campaign. Your campaign may be a newsletter or may consist of offers. Some marketers may define a campaign as a series of email messages using a common theme, but in the bulkemailtools system, any email sent is classified as a campaign.

 

Email Client

It is an application used to send, receive, store and view email.

 

Email filters

"Filtering" is a technique used to block email based on the content included in the "from:" and/or "subject:" lines, or in the copy of an email body. Filtering software finds key words that identify an email as spam. In this case, the email messages are blocked on an individual basis.

 

ESP

Email Service Providers (ESPs) are companies like bulkemailtools that provide a service that enable a user to send permission-based email campaigns to other designated users. They are usually Application Service Providers (ASPs) who offer their services in an online fashion. There is also software ESPs as well.

 

ESPC (Email Service Provider Coalition)

A coalition formed to fight spam and protect the delivery of legitimate email. ESPC members are active in the war against spam.

 

False positive

A legitimate, permission based email that is false positive occurs when a legitimate permission based email is erroneously filtered and/or blocked as spam.

 

Font

A type with dimensions and style that is specific to a type family (for example, Gill Sans Serif Condensed Bold 12).

 

Footer

It is an area at the bottom of an email where you find information such as disclaimers, privacy policies and subscribe/unsubscribe instructions.

 

Frequency

It is periodicity in the distribution of an email message, newsletter, campaign, etc. Frequency can be daily, weekly, bi-weekly, monthly, bi-monthly, etc.

 

From: Line

The line at the top of an email message where the sender typically types his/her name/company.

 

To be continued…

 

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