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- Video Tutorial
- Step by Step User Guider
- How to Import Recipients
- How to Import Sender List
- Email Track Service Setting
- Maillist Management
- Track Informations Management
- Anti-Spam Laws
- How to Sub/Unsubscribe Email Ad
- Email Group Sender Support
- Email Marketing Campaign Support
- How to Set up Mail Lists with Best Bulk Email Software?
- How to Export mail address with Best Bulk Email Software?
- How to Import mail address with Best Bulk Email Software?
- How to Manage your maillist?
- Email marketing strengths and skills
- How do I try a mass mailing to maintain customer?
- How to write message headers and content?
- QucikStart Tutorial
Email marketing glossary-part2 |
CAN-SPAM Act The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for those who send commercial emails, describes penalties for spammers and companies who advertise their products in spam messages if they violate the law, gives consumers the right to ask spammers to stop sending their messages. Click through Rate (CTR) CTR is an indicator of response to a given email message. It is measured by the percentage of recipients that click on a link enclosed in the email. To determine the click through rate, you divide the number of responses by the number of emails opened and multiply the result by 100 to express it as a percentage. Confirmed Opt In (or Double Opt In) This formula of obtaining permission to send email messages and/or campaigns requires that the subscriber confirms his subscription by clicking on a confirmation link or by replying to a confirmation email, before you include them in your opt in list. See also: Double Opt in Content The copy (text), graphics and images in a web page, Website and or presentation. Contextual Link It is a link to a Web location that is incorporated into a line of text in a simpler way than a conventional link. For example, click here [[not an actual link]] to return to the bulkemailtools.com home page. Conversion Rate A measurement of a campaign's success, this is the number or percentage of people out of the total population reached with a specific campaign that actually respond to the call-to-action in a message. The conversion can be measured in sales, subscriptions, appointments, phone calls, etc. Copy It is the text in a web page, Website or campaign, as opposed to the images and graphics. CPA (or Cost per acquisition) It is a payment model where payment is contingent on certain actions, such as sales or registrations. Database A database is an organized collection of information stored in a computer, which can be accessed and consulted in different ways. In terms of email marketing, your database is the software where you store your records, forms and lists. There are numerous forms of databases, including MS Excel, Outlook, Outlook Express, Netscape, Oracle, and Sybase. Double Opt In "Double opt in" or "Confirmed opt in" is a means of additional security that consists in requiring that email accounts are first opened and later verified by means of a validation message via email that only the person who has access to the account can respond to. Double opt in is regarded as the gold standard for secure email marketing. (See also: Confirmed Opt in) To be continued…
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