Avoid four elements in our email compaigns

In a recent "Service In Action" call at Email ACIA, they listed these four messaging must nots:

No CSS – Try to not cascading stylesheets or CSSs, instead do all of the text formatting inline within the HTML. Some ISPs will strip out CSS code within emails. If you cannot avoid using CSS then try to embed the style within the two body tags and not within the header.

No Scripting – Avoid using any kind of scripting such as javascript, as most email clients will register javascript as a virus.

"Strong" not "b" – Instead of using the "b" tag for bolding, try "Strong" instead; the "b" tag is commonly used by spammers and many filters have begun to take notice.

No TBODY – Avoid the use of TBODY tags in your code. Several ISPs look at the use of a TBODY tag as a characteristic of Spam.

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