Some Tricks and Secrets of email marketing

Marketing via email is a tricky matter. It is powerful, but easily abused. It is easy, but really difficult. Hope these tips, tricks and secrets make it easy and powerful for you.

Address Recipients with Their Name in Email Campaigns.

Avoid $$$ Signs in Email Marketing Campaigns

Avoid Email Marketing During the Holidays

Avoid Mistyped Addresses by Requiring Retyping

Create a Clear Call to Action in Email Marketing Campaigns

Defining Opt-In Email Marketing

Don't "Fix" Mistyped Email Addresses

Don't Forget the Preview Pane in Your Campaign

Email Marketing Needs to Reflect Your Corporate Design

Emphasize with Words, Not Exclamation Marks in Your Copy

Experiment with Link Placement in Newsletters

Get Subscribers Through Cooperation with the Competition

Getting the Names of Anonymous Subscribers

How to Get Newsletter Subscribers with Sweepstakes

How to Interpret Email Newsletter Open Rates

HTML or Plain Text: Let Your Recipients Decide

Include an Easy to Use Unsubscription Link in Newsletters

Inform Your ISP About Your Email Marketing Activities

Learn from Spam

Make HTML and Plain Text Parts Have Corresponding Content

Make Sure Unusbscriptions are Effective Immediately

Make Sure Your Email Marketing ASP is Opt-In Only

If You Use Sound, Make Sure it Rocks

Motivate People to Sign Up for Your Newsletter with a Bonus

Newsletter Content Ideas: Asking the User's Questions

Send Newsletters at Least Once a Month

Newsletter Content Ideas: Press Summary

Prefill Forms on Landing Pages

Prioritize Newsletter Content for More Clicks

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